In order to run a successful search engine marketing campaign, incoming links are seen as the most significant aspect. It is known that if you are able to gain the right high-quality links, it will make it much easier to rank a website higher in the natural searches results. A wide range of linking practices are available, some more beneficial than others. One of the easiest techniques for acquiring high quality one way links is to use the general or niche specific SEO directory websites.
There are literally thousands of web directories across the internet offering the opportunity to publish a link, which directs back to your website. Directories might range from the general, which accept any type of website, the niche specific directories, and the business directories. Each of these directory types will have their own target audience, so it is important to choose the one that will be most beneficial for your needs.
Also, web directories are either free-based or incorporate a payment structure for the submission process. Fees can range from a nominal one-time payment to those charging several hundred dollars or more. A recurring monthly or yearly fee might also be applicable. The choice of web directory used often comes down to your marketing strategy and available budget.
A high-quality and human edited paid directory can often be highly beneficial to any website to get listed on. If looking at the more expensive web directories, such as the Yahoo Directory for instance, it often helps to look at the long-term benefits that may be gained. Mostly from having your site listed on a highly trafficked site. Paid listings are also seen to offer significant SEO benefits in the search engines.
Submitting a website to a handful of quality free-based Web directories is also an effective step in getting a website well indexed and also to boost a sites ranking position in the natural search results. Even though the search engines might not give so much emphasis on the free directory listings, you still benefit from the incoming links. Also, if the general or niche specific directories have sufficient traffic, then some of that traffic might make its way to your site by clicking on your well thought out link and description.
All in all, submitting a website to these online directories, whether paid or free, offers an excellent opportunity to increase the success of your search engine marketing campaign. Instead of submitting to just one or two well-chosen SEO directories, aim to submit to several web directories over a prolonged period to really see the benefits.
Cost per acquisition is a very easy way to make money online if you just want to make something. The reason why I say this is because you don’t have to try and sell anyone on a particular product and most people already know about the company you are promoting anyway. Most companies promoted are major brands like Netflix or Gamefly.com.
The best way to make money with these programs is to promote them through Pay Per Click programs like Google AdWords or Facebook advertising. There are a lot of Pay Per Click programs you can join and promote on but I would strongly suggest you use these two first to maximize on your results.
The key here is to only spend what you can afford. In addition to this, you will also need to make sure you leverage your campaigns meaning you don’t want to over extend your funds. In other words, you should only be spending.10cents to.20cents per click for every dollar spent on PPC.
I like to use Google AdWords for PPC campaigns but Facebook advertising makes things a lot smoother when it comes to this sort of process. You can get quality traffic from Facebook users.
The audience has to match the company you are promoting online. If you are not putting the right information in front of the right audience, you might run the risk of wasting money on clicks or wasting time on getting disapproved.
One PPC platform I will recommend is Bing Advertising. If you ask me, I think Bing is a rising start on the internet right now and they are slowly but surely stepping their game up.
The greatest thing about Bing is the fact that you can submit your affiliate link in the campaigns. You absolutely cannot do this with Facebook or Google AdWords. So it makes it a little more worth it.
The only thing you have to watch out for is making sure you are not bidding too high on clicks and that you or you are not setting your daily budget too high as well. The way that Bing works is, once you set a daily budget, it’s on going for as long as you have the campaign running. So be careful if you are going to use Bing.
Implementing an email marketing strategy is crucial in amplifying your sales. In order to market your business and products for sale, you need to send emails to your prospective and existing clients. But before you perform this make sure that you are fully equipped with the rudiments of email marketing. Before you send emails to your target customers, take time to create an effective email marketing strategy. Beginning the procedure with definite strategy heightens your opportunity for success.
Basics Of Email Marketing
An email marketing strategy incorporates fundamental marketing principles with an extensive plan to reach out to customers by means of sending emails. Promoting your website using email is an effective mode of communication in reaching consumers considering the fact that large fraction of people these days are using email. After you have created a strong email marketing strategy, you can employ email newsletter programs and services to propel your messages to your customers in a professional approach.
Crafting The Content Of Your Email
The first aspect that you should look into when creating an email marketing strategy is the message that you want to convey to your valued customers. Of course, you also need to identify your tone for your emails. There are companies who prefer to apply a comical or humorous tone to engage their readers. You should also mull over on the length of the email message and the particulars that you want to tackle in each topic. Your decision on these details will rest on your awareness of your target market.
Segment Your Lists
Another important thing that you should pay attention to in implementing your email marketing strategy is list segmentation. Take time to group your consumers into smaller clusters their preferences, behaviors and interests. Doing list segmentation allows you to craft an appropriate message to these groups.
One more thing that you need to settle on is how many times you should send your email messages to your list. Sending constant email messages can drive your list members mad and could induce them to unsubscribe or delete your email instantaneously. It is also necessary that you avoid having your messages branded as spam by email providers. If you want to know the thoughts of your customers on how frequent they would want to receive an update from your company, you can simply ask them by using a poll at the end of your first email.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.